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Brand Guide

Brand Resources
Branding Resources

University Brand Guidelines

This brand guide provides guidelines, tools, and templates to present a unified brand image and message to represent our university. Our users best embody the look, tone, and language of the UniversitUniversityding our materials and communications to a broader audience.  

Explore our brand guidelines to start creating your content. 

University Brand Resources

Welcome to the Texas A&M University-San Antonio (A&M-San Antonio) branding website. The A&M-San Antonio brand is one of our community’s most valuable assets. It defines who we are, what we do, and how we differ from other universities.

This brand guide provides A&M-San Antonio stakeholders with the guidelines, tools, and templates required to present a unified brand image and message and maximize the impact of our University. By introducing a consistent image and message in our marketing and communications materials, we can communicate our collective vision and capture the spirit that permeates our beautiful campus.

We hope you find the resources on this site to be helpful. If you have any questions regarding our brand guidelines, please get in touch with Marketing at ctijerina@tamusa.edu 

Brand Promise

Texas A&M University-San Antonio offers a unique educational experience distinguished by four key elements:

  • Embodies and celebrates San Antonio’s rich cultural heritage and close-knit community
  • Draws upon the Texas A&M System Family’s tradition of excellence, expectation for high achievement, and global connections
  • Challenges students to imagine and actively shape the future
  • Equips students with the skills, knowledge, and experiences to achieve breakthroughs … for themselves, their families, and their communities