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Apply Our Brand
Our brand is one of our most important assets, which is defined by what we want others to think about when they hear “Texas A&M University-San Antonio.” A consistent representation of our brand helps foster a positive impression of the University among all our audiences.
A brand is much more than visual. Our brand is palpable in everything we say, write and do. Every word, picture, symbol and sound we use reflects on the entire University, so we have a responsibility to speak with a unified voice and exemplify one true brand across all forms of communication.
Any written, visual, audio, video or spoken communication to the campus, media, public or internal audiences on behalf of Texas A&M University-San Antonio or its units should be consistent with our brand. Examples of printed and digital materials that should be branded include forms, brochures, signage, presentations, press releases, websites, videos and social media sites, among others.
Our brand is more than just logos, colors, photos or ads. It is what students, parents, academic institutions, alumni, companies and outside observers think and feel when they hear the name “Texas A&M-San Antonio.”
