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What is a Brand Platform?
Built from our brand pillars, the A&M-SA brand platform is an internal statement that embodies the essence of who we are and what we represent. It is the foundation on which we share our story with the world.
- Build
- The Future
Why "Build?"
“Build” is a strong action verb that serves as a personal call to action for students. It speaks to the individual’s quest to build knowledge and skills, as well as to the University’s collective effort to build students’ lives, families, communities, businesses, new facilities, academic programs, research projects, etc.
Why "The Future?"
“The Future” speaks to individual students to achieve their dreams and build brighter tomorrows, while also challenging University stakeholders to contribute their unique talents to serving a greater good, imagining and then co-constructing something that has yet to be defined.
Brand Promise
Texas A&M University-San Antonio offers a unique educational experience distinguished by four key elements:
- Embodies and celebrates San Antonio’s rich cultural heritage and close-knit community
- Draws upon the Texas A&M System Family’s tradition of excellence, expectation for high achievement and global connections
- Challenges students to imagine and actively shape the future
- Equips students with the skills, knowledge and experiences to achieve breakthroughs for themselves, their families and their communities
Brand Mantra
- Together, we’ll take on tomorrow as a family, with roots that are San Antonio strong
- Together, we’ll maximize our impact as students and teachers, a home of boundless opportunity
- Together, we’ll tackle challenges as a diverse community, united and audacious in action
- Together, we’ll change lives as one, determined to propel the world forward