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Apply Voice & Writing Style Guidelines
Texas A&M University-San Antonio copy should reinforce the brand through tone and message in as many places as possible. This section should be used as a guide for all university brand communication and create the standard from which all copy should follow. In addition to conveying necessary information, the copy should make readers feel excited about A&M-SA and inspire them to join us on our journey.
The elements outlined here — including tone, style, signatures and boilerplate information — will ensure consistent messaging throughout all university communications.
