Marketing & Strategic Communications

As a team, we strive to achieve the following six objectives:

• Increase awareness of A&M-SA among targeted audiences.
• Increase enrollment in the University’s academic programs.
• Positively influence the University’s reputation as an outstanding educational resource, a leader in faculty-student research and a strong community partner.
• Promote the University’s brand in a credible, consistent and compelling manner (including protecting the brand in times of crisis).
• Facilitate the efficient operations of the University by increasing faculty, staff and student awareness and engagement, as well as effectively managing unexpected events/crises.
• Increase the perceived value of engagement and investment in the University by alumni, corporate and private donors, foundations, and community leaders and members.

Jessica Loudermilk
Vice President for Strategic Communications
Office: (210) 784-1612
Email: jessica.loudermilk@tamusa.edu

Adrian Jackson
Associate Vice President for Marketing and Digital Strategy
Office: (210) 784-1619
Email: adrian.jackson@tamusa.edu

Jacob Schmidt
Web Content and User Experience Strategy Manager
Office: (210) 784-1125
Email:jacob.schmidt@tamusa.edu 

Adina Lopez
Administrative Coordinator II
Office: (210) 784-1103
Email: adina.lopez@tamusa.edu

Sarah McBride
Associate Vice President for University Communications
Office: (210) 784-1603
Email: sarah.mcbride@tamusa.edu

Sam Boykin
Senior Communications Manager
Office: (210) 784-1115
Email: Sam.Boykin@tamusa.edu

Mariah Gonzalez
Communications Specialist II
Office: (210) 784-1615
Email: mariah.gonzalez@tamusa.edu

Kevin Castro
Social Media Coordinator
Office: (210) 784-2445
Email: kevin.castro@tamusa.edu

Dee Garcia
Multimedia Production Specialist
Office: (210) 784-1532
Email: dgarcia@tamusa.edu

Caylee Tijerina
Editorial and Creative Services Specialist
Office: (210) 784-1456
Email: ctijerina@tamusa.edu

Developing and distributing news releases; fielding and coordinating media interviews for faculty and staff; proactively identifying media opportunities and pitching subject-matter experts; tracking media mentions.

Media Procedure

Media Resource Guide

Marketing & Strategic Communications will assist internal clients on photo/video projects by putting them in touch with approved outside vendors, participating in storyboarding, and reviewing draft footage before final production.

Online Talent Release form

We plan, post, and monitor content for Presidential and University channels, including Facebook, Twitter, LinkedIn, Instagram, Flickr, and YouTube. We also provide offices and departments with social media training and assistance in launching their own channels.

Social Media Documents