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Brand Guide

Brand Colors

Color Palette

Following is the official color palette for the A&M-SA brand.  It includes primary colorsandsecondary colors.  Please use these colors as instructed below to comply with the A&M-SA brand standards.

Note that Madla Maroon is a special case, which can only be used by official student organizations as a primary color for special events and activities, such as Madla Maroon Mondays. For all other instances, it should be used as a secondary color (20% in graphics, web, apparel). In addition, Old Glory Red is the University’s special use color for military-connected events.

 

Primary Palette

Pantone Rich Black C
Web #030000
C73 M68 Y67 K89
R3 G0 B0 

Pantone 877 C
Web #84888b
C51 M40 Y39 K4
R132 G136 B139

White
Web #FFFFFF
C0 M0 Y0 K0
R255 G255 B255

Pantone 505C
(Madla Maroon)
Web #702E3D
C40 M86 Y59 K39
R112 G46 B61



Secondary Palette

Desert WillowTexas StarLantanaSandstoneYellow Rose

Desert Willow
PMS 7430 C
CMYK 10, 38, 9, 0
RGB 223, 168, 190
HEX #DFA8BE

Texas Star
PMS 7626
CMYK 14, 93, 100, 4
RGB 202, 54, 37
HEX #CA3625

Lantana
PMS 715 C
CMYK 0, 54, 94, 0
RGB 248, 141, 42
HEX #F88D2A

Sandstone
PMS 468 C
CMYK 13, 18, 39, 0
RGB 221, 201, 163
HEX #DDC9A3

Yellow Rose
PMS 116 C
CMYK 0, 18, 100, 0
RGB 255, 205, 0
HEX #FFCD00

AgaveNopalCieloPatriots' BlueShale
Agave
PMS 622 C
CMYK 42, 16, 33, 0
RGB 152, 184, 173
HEX 98B8AD
Nopal
PMS 346 C
CMYK 57, 0, 53, 0
RGB 108, 202, 152
HEX 6CCA98
Cielo
PMS 638 C
CMYK 82, 7, 9, 0
RGB 0, 172, 216
HEX 00ACD8
Patriots’ Blue
PMS 301 C
CMYK 100, 72, 27, 12
RGB 0, 73, 135
HEX 004987
Shale
PMS 437 C
CMYK 51, 57, 48, 17
RGB 122, 101, 105
HEX 7A6569

Using "Old Glory Red"

A&M-SA is a Military Embracing institution that recognizes red as a color to Remember Everyone Deployed (R.E.D.). Faculty, staff, students and their organizations can order red apparel to support R.E.D. Fridays. You may also use red for flyers and promotional materials that support military-connected events or other activities held in conjunction with the Office of Military Affairs. When possible, please use Old Glory Red.

Pantone 193C
(coated)

Web #B31942
C0 M100 Y66 K13
R179 G25 B66